PROJECT TWO – FINAL’S CREATIVE BRIEF
November 5, 2009
Creative Brief
1. Title – possible name, working title
LEGO TIME
2. Overview – description of concept
In general, I wanted to create a piece that was colourful and engaging to the audience despite the fact that the medium used was something as common as the Lego pieces. I wanted to take an old school and well-known toy that has been demolishing in popularity in comparison to the more enhanced toys and give it the same appeal it had to me when I was growing up.
3. Audience – who is the intended audience and how this will be considered in project?
The target audience is the older youth group of 16-25 years old because the medium used (Lego) was one of the most prominent toys in the childhood of these people. I wanted such a simple toy to become attractive again to this age group.
4. Key Message – what do you want your audience to learn from your work?
I want the audience to understand that toys from our childhood should be seen as useful mediums in all aspects of our lives. Instead of being seen as a waste of time, playing with toys can be helpful in the inspiration of daily life. Such as using Lego in creating an academy leader, and a stop motion video using toys as the main characters (as seen in my first video). Most importantly, I want people to realize that that no one is too old to play with toys or simply have fun.
5. Content Planning – what content you will include and how will it be structured?
Basically, I am going to build number using Lego pieces. Some numbers will be seen being built by stop motion; others will be introduced into the frame already built. The numbers may leave the frame in a similar fashion the way it appeared, or it may leave in a different way. The “beep” is also different each time. This is so that it will be more exciting and dynamic
6. Bibliography – relevant sources used in work
None
7. Visual/Conceptual References – images and ideas that inspire your concept
Here are a few links that I found interesting.
